The original wordmark of a numerical value was created entirely out of the numeral "8" divided in different ways in order to carve out letterforms. This project was particularly challenging to me as I chose to try to depict a numerical value rather than an action verb or an adjective, so it was interesting to try to visually represent the meaning of a numerical value without using the actual number. The identity that I created to go with this is a company that emphasizes the importance of eight hours of sleep in young people, who normally get much less than the recommended eight hours. It is a web site that offers tips and tools to track sleep, and increase restfulness. The image above is a mockup of a page of this theoretical website in which I used sleep related infographics I found in a blog style format.
Word selection
Concept sketches
typeface selection
Gif to show process