Fun Fact: the lemon mask "Don't Look at Me" is the best mask of the bunch, highly recommend!
Brand: Lush Face Masks
Objective: To emphasize the use of natural ingredients in lush products and their benefits.
Strategy:
Who: Trend conscious women who wish to use all natural, cruelty free products.
Overall promise: The natural ingredients in Lush Face Masks will emphasize your natural beauty.
Brand Character: Bold and beautiful, but with simple roots.
Point of Difference: Handmade cosmetics and skincare products made from fresh, all natural ingredients and 100% cruelty free.
Delivery: mailing card
Design Considerations: The prime prospect cares about what goes in and on her body. She is health conscious and enjoys to eat cleanly and to be out in nature. She cares about animal treatment and the environment. When using these masks I want her to feel pampered and confident in the source of the product. To do this I selected images that depict the featured ingredient of the mask in their natural state to emphasize their natural source, and place the ingredient list separate from the name and product description to emphasize its importance.
