Project Granola
Team Members: Jasmine Watters (Brand + A&I), Karen Kershner (R&D) Maria Ciampone (2D Design + Design Delivery), Arun Kori (Product Supply)
Role: Project Founder, Social Strategist, Digital Designer
Jobs: concept ideation, project pitching, social planning, digital design, photography
Timing: This project kicked off mid December and spent 1.5 months in the research and initial concept testing phase. All the work seen below was done in the past 2 weeks and is currently in progress as we move toward the next stage of refining the brand and preparing for a digital launch.
Impact: Created new project for the learning lab group based on research with water scarce consumers. Created positioning, tone of voice, and other foundational brand work. Brought in package designer Maria Ciampone to work on the 2d design, while I worked on the site and social strategy. We got buy in from the core Fabric Care group, working toward launching a TLE and piloting Tik Tok Shop for the Fabric Care Category.
Foundational Brand Work: Brand Positioning, Content Planning, Photography
