This composition was the final piece for my Design Aesthetics class. After several studies where we practiced using graphic elements to divide space, we were charged with creating a final piece that uses space in reference to the Fibonacci sequence as seen and described below, and that had a mix of text and graphic elements.
Creating my bee
Relationship to the golden spiral
Fun Fact: Honeybee conservation is a topic that I am passionate about, and I can always be seen with some bee related item.
Brand: Gaiser Bee Company: Urban Farm
Objective: To educate on the honeybee crisis and to inform citizens on how to handle bee swarms.
Strategy:
Brand Character: simple, wholesome, educational, environmentalist
Point of difference: They sell bees and bee related products but also remove swarms and hold educational classes for beginning beekeepers.
Overall message: the importance of bee conservation
Delivery method: infographic that could be posted online or in print around the city
Design Considerations: I wanted the prime prospect to realize the impact honeybees have on humans and the environment. To do this, I created a layout that displayed various content, but all inside a hive like environment that I showed through the color palette and the use of hexagonal “honeycombs”. Knowing that this was educational awareness that the viewer might get bored with quickly, I created graphics to engage the user and tie in the central point of information.
