Tide One Wash Miracle

 Tide One Wash Miracle

Content creation, motion graphics, illustration

During my second co-op with P&G I was also on the social content team for One Wash Miracle, a sub brand of Tide. I delivered motion based creative for a of campaigns, only some of which are seen below. These pieces were created in Illustrator and Aftereffects. For this brand I was able to create some content that fit into the Tide branding but also create content that pushed the brand to explore a variety of visual styles. (see Halloween and holiday campaigns.) I also got to see how consumers actually interacted with these posts and make design decision based on the interactions that different pieces had on platforms like Facebook and Instagram.

Core messaging and smaller seasonal campaigns

Halloween Campaign

For the Halloween creative I was able to explore different visual styles and tones of voice for the One Wash Miracle brand. I tried illustrative and photographic and strove for a tone of voice that was more playful and pithy with the main tagline “Is your laundry haunted by smells?”.