Laundry Girlies

Laundry Girlies

 Team Members: Me + design friends I can get to model including Shayna Ginster, Maria Ciampone, Hali Nacdimen and various co-ops. :)

Role: Digital Designer + Social Strategist

Jobs: Social Strategy, Content Creation, Trend Prediction

Timing: This passion project went on over a 6 month span on top of my existing project load. I would plan content and shoot, edit, and post as my schedule allowed.

Impact: This passion project of mine started as a way to create new ways to educate consumers on proper press tap usage. As interest grew internally for finding was to resonate with consumers on social, I was able to use my knowledge of the platform and trends to create fabric care content that resonated with consumers. This ranged from tutorials to utilizing trending audios with the best performing video organically generating 2.6 million views and 26.7 likes, and the account organically garnering 1300 followers.