WWW.CODE2021

This is a collaborative project between myself and fellow designers Alyssa Coffaro, Claire Zehnal, Maria Ciampione, Tom Fowler, and Callie Spears. As a group we worked on establishing the brand, and I completed the motion piece.

For this project, groups of seniors were tasked with creating brands for our senior capstone show. As this was in the middle of the pandemic our entire show was entirely online, giving us a unique opportunity to bring the personality of our class to life in a digital setting.

The class of 2021 grew up on early 2000s internet (think AIM messaging and CoolMathGames) and we found it fitting to create that sense of nostalgia in our digital capstone experience. WWW.CODE2021 is joyful and purposefully pixellated, intended to bring levity back into the whole college during covid situation. Below was our final pitch to students and faculty.