I have more to show on this one in live interviews :)
Background: Olay’s icons, Microsculpting Cream and Retinol24 relaunched with upgraded formulas, glass packaging and a collection of sidekicks all centered on visibly reducing the signs of aging. With a new team focused on driving consistency this launch needed to feel premium, beautiful, and incredibly cohesive.
Objective: As the lead digital designer on Olay, I was tasked with creating the content to feed all touch points of the relaunch and rolling out best in class eContent for 12 products.
Strategy: To ensure airtight visual consistency for this launch, consolidated the past precedence of multiple agency photoshoots into 1 - brand led shoot. Orchestrate a shot list that feeds the needs of dcom, packaging, in store, club & retailers across 3 regions. Partner with design director to build the Vis ID, leading the application as digital touch-points are first in market. Create best in class content that converts shoppers for 15 SKUS, ensuring consistency across colors, type treatments, and talent.
Impact:
